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In 2024, 25.3 billion litres of wine worth 323 billion euros will be consumed. These figures were announced by the global database operator Statista. The amount of wine consumed at home is expected to be 19.4 billion litres worth 168.4 billion euros, an increase of 6.2 per cent. The average per capita consumption will therefore be 2.5 litres. Out-of-home consumption, i.e. in the catering trade, is forecast at 5.9 billion litres worth 154.6 billion euros.
Red wines, with a share of 12.4 billion litres, have a turnover of 170.6 billion euros, white wines with 7.8 billion litres a turnover of 80.2 billion euros. Sparkling wines generate almost 43 billion euros in sales with 1.8 billion litres, around 53 per cent of which is consumed out-of-home. Rosé and sweet wines have a combined market share of around ten per cent.
According to the analysts, customer preferences have changed significantly in recent years. More and more high-quality wines are being sought, with origin and history playing an increasingly important role. Wines with a lower alcohol and sugar content are also becoming increasingly popular. In North America, especially the USA, interest in wine is growing. Rising purchasing power and a growing middle class in China and India have also led to increased demand for wine in these countries, as it is seen as a symbol of prosperity and luxury.
(al / Source: Statista)