|
|
The German Wine Institute (DWI) is celebrating 75 years and reflects on a dynamic history. On August 27, 1949, the German Wine Advertising GmbH was founded, the predecessor of today’s institution for communal wine marketing. Since then, the DWI has been dedicated to promoting German wines from all producers, whether they are wineries, wine cooperatives, or wine cellars, through neutral communication.
“The DWI has been promoting the image and reputation of our wines both domestically and internationally for 75 years. Continuously developing new ideas and strategies is an impressive achievement, especially against the backdrop of decreasing resources for wine advertising,” says Klaus Schneider, President of the German Winegrowers' Association and Chairman of the Supervisory Board at the German Wine Fund (DWF).
The DWI is present in many markets and facilitates contacts for the businesses. This is especially significant during challenging economic times. The Managing Director of the Lauffener Winegrowers and DWF Supervisory Board member Marian Kopp sees enormous challenges that wineries currently have to face: “In light of declining wine consumption and increasing competition in both the domestic and international wine markets, the internal work of the DWI across all business forms and regions is all the more important.”
(ru / DWI)