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The small Prosecco appellation Asolo DOCG increased its sales by 16.3 per cent in the first quarter of 2024. After selling 27.5 million bottles in 2023, an increase of 14.5 per cent compared to the previous year, the consortium is now aiming for a record of 30 million. According to the consortium, 8.2 million bottles have already been certified in the first three months of the year. "If the trend continues at this level, we will break the 30 million bottle mark by the end of the year. This target seemed unattainable just a few years ago," said Ugo Zamperoni, President of the consortium.
The constant success of Prosecco from Asolo and its more than positive development compared to the problems faced by the majority of Italian wine is due to two factors: the willingness and ability of producers to produce high quality and the existence of a very strong territorial identity, explained Zamperoni.
"If demand continues to rise, another three million bottles will be available by utilising the harvest reserve," said Zamperoni. The Veneto region authorised these reserves last year in order to be able to meet demand if necessary.
(ru / Agrisole)