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Wines from Germany have increased their sales in Scandinavia against the general trend. This was announced by the German Wine Institute (DWI) based on the sales figures of the Scandinavian alcohol monopolies in the first half of 2023.
In Sweden, the Systembolaget monopoly reported a plus of nine percent for German wines, although the total wine sales there decreased by 0.5 percent. White wines increased by eight per cent and now have a market share of twelve per cent in this segment.
At the Norwegian monopoly Vinmonopolet, German white wines have increased by two per cent and are thus even market leader ahead of France. In addition, Germany benefited from the general rosé boom and, with an increase of 54 per cent, is now in third place among the rosé-producing countries.
In Finland, the local monopoly ALKO shows a decline in wine purchases of 4 per cent. Germany was able to outperform the overall market with a minus of one per cent. With 23 per cent, German white wines have even doubled their market share compared to 2014 and are number two after Chile.
Sales of German red wines increased by 54 per cent in Sweden and by 17 per cent in Norway, against the general market trend, which brought declining sales figures in this segment in both countries.
A total of 186,000 hl of wine were exported from Germany to the Scandinavian markets last year, which together bought more wine than the most important foreign market, the USA, with 149,000 hl.
(al / Source: DWI)