The Talmud says: Watch your words - your words become deeds! With this in mind, we have paid attention to a word that we have used as a matter of course for many years and questioned it: "The subscription to Wein-Plus".
A "subscription" only entitles the subscriber to read a newspaper, magazine or internet service. A publisher sends information and the subscriber is allowed to use it. In other words, a communicative one-way street.
But in fact it means much more to be on Wein-Plus: you can make contacts with like-minded people. You benefit from other members in the network. And you have access to half a million websites with wine knowledge. Professionals can reduce bureaucracy and save costs with the help of the network. Wine lovers find their favourite wine, favourite producers and favourite retailers. And these, in turn, find new customers not least in this way.
To make all this clearer in the future, "subscription" will become "membership" at Wein-Plus. Subscribers will become members. Apart from that, nothing will change. Or will it? The above aphorism from the Talmud actually goes even further:
Dear members, welcome to the network!
Yours, Utz Graafmann
PS: By the way, it was our members themselves who gave us this idea. In the past, many emails to us began not with the words "I am a subscriber to Wein-Plus" but with "I am a member of Wein-Plus". Thank you!