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Alexander Lupersböck from Brunn am Gebirge (Austria) is considered a career changer in the wine industry; he has been working in the editorial team of wein.plus since April 2021. Because that is exactly what we want: Alexander is deeper in the subject than most of his colleagues, he has an enormous amount of knowledge, but is never blinded or biased.

Alexander Lupersböck

For wein.plus he observes trends, works on exciting topics from all over Europe, writes current news, supports Marcus Hofschuster with tasting logistics in Austria and develops concepts to offer even more benefits to members in Austria.

After studying geophysics, Alexander dedicated not only his profession but his life to wine. In the meantime, he has gained more experience with it than many who have followed the classic path with training and studies. For him, wine is not a profession, it is his passion. At the start of his career, he first worked in the trade for over ten years - for example at the wine chain Wein&Co as well as for renowned importers and wholesalers. During this time, he studied to become a wine academician, which he completed by passing the demanding WSET Level IV Diploma.