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Entrepreneur considered an ambassador for Piedmontese wines

Michele Chiarlo
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The Piedmontese winemaker and entrepreneur Michele Chiarlo has died at the age of 88. The founder of the winery of the same name was instrumental in the creation of the Nizza DOCG appellation. He always saw himself as an ambassador for Italian wine culture and travelled the world in the name of Barolo, Moscato and Barbera d'Asti.

Together with Renato Ratti, Ezio Rivella and Giacomo Tachis, he attended the renowned viticultural school in Alba. At the age of 23, Chiarlo founded his first company, which bottled wines from the region. At the same time, he cultivated the vineyards owned by his family. Over time, he invested in promising vineyards in the Langhe, Monferrato and Gavi growing regions. The company owns the Cerequio vineyards in La Morra and two hectares in Cannubi, among others.

As a driving force for the region around the town of Asti, Michele Chiarlo was always convinced of the power of working together to achieve a common goal. The Barbera grape variety was particularly close to his heart. Its valorisation and the founding of the Nizza DOCG appellation were important cornerstones of his entrepreneurial career.

Over the years, he has also held institutional posts, including President of the Consorzio della Barbera d'Asti e Vini del Monferrato in the 1980s and was one of the founders of the Consorzio Grandi Vini and the Istituto Grandi Marchi for the international promotion of the culture and tradition of Italian wine.

The company is run by his sons Alberto and Stefano Chiarlo.

(ru / press release)

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