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The global wine trading platform Liv-ex (London International Vintners exchange) has published its "Power 100" ranking of the most valuable wine brands. Only two of the wineries listed last year are still in the top 10: Domaine Leflaive (Burgundy) climbed from third to first place. Last year's winner Leroy (Burgundy) slipped down to tenth place. In contrast, Opus One from California made the biggest leap forward in the top 10: the wine rose from 82nd place last year to fourth place. The ranking is calculated on the basis of several weighted criteria, including price development, the number of wines traded by a brand and the cumulative value and volume of this trade over the period from 1 October 2022 to 30 September 2023.
"The weak market makes the ranking for 2023 particularly interesting. The wine brands that drove the market to its peak in October 2022 are now feeling the brunt of the correction," explained Justin Gibbs, Deputy Chief Executive and Exchange Director of Liv-ex. Buyers have profiled their focus on greater risk avoidance: "They are looking for stable and liquid brands that offer stable value, which favours Bordeaux over Burgundy and California."
It is striking that Bordeaux has a total of 30 wines in the list - five more than in the same period last year. The Liv-ex analysts attribute this to the fact that Bordeaux is the market "that collectors know and understand best." Burgundy recorded a price drop of 15.4 per cent, but is still the most represented wine in the "Power 100" list with 37 wines. Californian wines suffered a price correction of minus 12.6 per cent and are now represented in the ranking with only three wines instead of the previous eight. Champagne was also the loser of the year with a price drop of a whopping 19.4 per cent and eight instead of nine wines in the ranking. The Swiss winery Gantenbein is new to the Liv-ex Power 100, while the Barolo winery Vietti was added in Italy. Germany is not represented.
The Liv-ex analysts summarise that producers who were unable to market particularly high-quality wines or achieve a certain trading volume have fallen down the rankings or are no longer listed at all. On the one hand, there is a trend towards quality and safe values; on the other hand, well-known producers such as Arnoux-Lachaux, Coche-Dury and Armand Rousseau have also suffered significant setbacks. Wines with a large number of traded labels such as the Burgundy Négociants or producers from Piedmont, particularly in the more affordable segment, have benefited from this.
The top 10 of the Liv-ex Power 100 (previous year's ranking in brackets) are:
(al / source: Liv-ex)