Moritz Zyrewitz focuses on niche markets for his wine. In this episode he introduces Diego to his low-alcohol start-up "the gentle wine". They discuss brand development, new customer acquisition and the price/performance of performance marketing for wineries.
WEIN verkauft! serves the good of the winemaking community. With the podcast, Diego Weber offers practical expertise for forward-thinking wineries, young winemakers and career changers to listen to in the vineyard, in the cellar or while delivering. All episodes will be available to listen to on Fridays with a two-week head start for wein.plus members and will be announced in our top news by email.
WEIN verkauft! from the winemaker's point of view
Diego Weber has been running his podcast since July 2021. He also offers Swapwine , a scalable newsletter network for direct marketing wineries, and is a management consultant specialising in strategic positioning in the wine industry.
Media kit of WINE SOLD! Media kit
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