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Henkell Freixenet has closed the 2022 financial year with a new sales record. The company announced this at a press conference. Net sales excluding sparkling wine and spirits tax increased by 8.5 per cent to 1.18 billion euros. This means that Wiesbaden-based Henkell Freixenet is further expanding its position as the global sparkling wine market leader (figures: market research institute IWSR).
Henkell Freixenet is currently the market leader for Cava in 104 countries, the market leader for Prosecco in 38 countries and the sparkling wine market leader in 33 countries, said Dr Andreas Brokemper, CEO of Henkell Freixenet. The Freixenet, Mionetto and Henkell brands grew by 9.7 per cent last year, while Champagne Alfred Gratien, Gratien & Meyer Crémant, Segura Viudas Cava, Gloria Ferrer Californian Sparkling and Schloss Johannisberg Riesling increased their sales by 15.5 per cent. "The focus on strong brands has led to a steady expansion of the market-leading positions of our strategic core brands, which contributed disproportionately to our growth with a sales share of 70 per cent," added Dr Andreas Brokemper.
With sales of 385 million euros, Western Europe, which includes the UK, Scandinavia, Benelux, France, Spain and Italy, is the region with the strongest sales (+ 4.3 %). However, the umbrella region (Germany, Austria, Switzerland) also grew by 3.4 per cent to 318 million euros in sales in 2022. Henkell-Freixenet's business in North and South America developed at an above-average rate. The company achieved its highest turnover to date there in 2022, increasing by 28.7 per cent to 216 million euros. According to the company management, this is one of the biggest growth opportunities for the future.
Despite the numerous challenges, slight sales growth is planned for the current financial year, said Dr Andreas Brokemper at the end of the press conference.
(ru / Source: Press release)