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Luis Felipe Edwards Jr. of the Chilean winery of the same name is convinced "that digital commerce is the future". The e-commerce department of the winery, which is represented in over 100 countries, has grown in the past 18 months in a way not previously thought possible. At the same time, Edwards points out acute problems that have to be solved quickly in order not to hinder growth: shipping space and packaging material are very scarce at the moment.
The family-owned winery relies heavily on green energy, software-controlled irrigation systems to conserve water and the protection of the people who work for the winery. "Every day people are becoming more and more aware of sustainability," said Luis Felipe Edwards Jr. He is betting that this strategy will also be appreciated by customers.
(al / Source: drinksbusiness.com; Photo: Instagram - lfewinesofficial)