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French wine entrepreneur and château owner Bernard Magrez has opened the second round of applications at the world's first business incubator for start-ups in viticulture, wine and wine tourism. It is based at Château Le Sartre in Léognan, one of Magrez's estates.

The Bernard Magrez Start-Up Win incubator operates on the Linkedin social network and aims to help potential founders launch businesses based on innovative ideas. The founders are advised on product development, commercial development and financing. They are also given access to vineyards and vine breeders for product development and are put in touch with distributors, consultants or potential partners.

Currently, 33 "motivated and very adaptable" start-ups are participating, explains Sébastien Labat, the incubator manager. He hopes that by the end of the application period on 30 September 2021, there will already be 50 founders. "Your project must provide an original answer to a specific problem," he defines his approach to funding. The incubator finances the companies for a period of six to 24 months without taking a stake in the start-ups themselves. This is done later with the help of a network of specialised financing partners such as Wine Tech, Inno'vin, French Tec or Unitec,

(uka / Source: Press release - Photo: Bernard Magrez Start-Up Win)

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