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The Burgundy winery and trading house Joseph Drouhin in Beaune has announced an average price reduction of 15 per cent for its wines from the 2022 vintage. "Prices have risen too much," said president Frédéric Drouhin (3rd from left), explaining the move. "We are leaving customers in France and around the world behind, which makes me sad," he added. "When an Aligoté exceeds the 1,000 euro mark - which is the price of two Montrachets - it seems to me that we are losing our heads."
The announcement has implications in Burgundy, as Frédéric Drouhin was chairman of the Union des Maisons de Vins de Bourgogne and the Bureau Interprofessionnel des Vins de Bourgogne (BIVB). "Prices skyrocketed when Burgundy producers closed their doors because they had no wine to sell," he explained. This situation has damaged Burgundy's image, which is built on hospitality. His company has therefore decided to reduce prices for the 2022 vintage. However, they will be reduced individually for each wine. For example, the Savigny Clos des Godeaux 2022 is already available for 28 euros from the farm for private customers. Earlier vintages of Pinot Noir are currently usually well over 40 euros.
Maison Drouhin has almost 100 hectares of vineyards in 60 Burgundy appellations with 14 Grand Crus and 20 Premier Crus.
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