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The International Organisation of Vine and Wine (OIV) has published a report on the development of global wine production and consumption by colour from 2000 to 2021. This year, 130 million hectolitres of white wine, 110 million hectolitres of red wine and 21 million hectolitres of rosé wine were produced.
The production of red wine has fallen by 25 per cent since its peak in 2004, particularly in Europe. At 50 per cent, the decline was particularly sharp in France. These losses are only partially compensated for by non-European countries such as Chile, Argentina, Australia, the USA and South Africa, which have seen growth in red wine production. Seven of the ten countries with the highest proportion of red wine in their wine production are not in Europe. While red wine has accounted for an average of 48 per cent of total wine production since the beginning of the century, this figure is currently only 42 per cent. The trend in demand is very similar: In Europe, red wine has lost market share over the past 20 years, particularly in France (-40 per cent), Italy (-30 per cent) and Spain (-19 per cent). In Germany, 17 per cent less red wine was purchased. The six countries with the highest proportion of red wine consumption are also not in Europe, but mainly in South America and East Asia: more red wine than white wine is consumed in China, the USA, Russia and Brazil, among others. The largest markets are the USA, China, Germany, France and Italy.
The production of white wine has risen by 13 per cent from its low in 2002 to 2021. More white wine than red wine has been produced worldwide since 2013. The average share of white wine in global wine production rose from 46 per cent to 49 per cent. One of the main drivers behind this increase is the boom in sparkling wine. Italy, the world's largest producer of white wine, is also the country with the greatest growth, not least due to the demand for Prosecco. The second and third largest producing countries are France and Spain, whose figures remained stable. White wine production also increased in Chile, the USA, South Africa and Australia. The increasing demand for white wine is being driven primarily by three important markets for sparkling wine: The USA (+58%), the UK (+20%) and Germany (+14%). These countries are compensating for the decline in countries such as France (-20%) and Spain (-28%)
From 2001 to 2021, the production of rosé wine increased by 25 per cent. While rosé wines represented between 6 and 7 per cent of global production around the year 2000, they now account for more than 8 per cent. Chile, South Africa, France and Portugal have the highest growth rates. Almost nine tenths of global rosé production is concentrated in ten countries, led by Uruguay ahead of France and the USA. As with white wines, the growth of the rosé market is due to increased demand in the UK (+212%), Germany and the USA. The most important market is France, where one in three bottles of rosé wine is consumed, ahead of the USA and Germany.
(al / Source: OIV)