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Owner of Drouhin expects stabilisation

Maison Joseph Drouhin
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Veronique Boss-Drouhin, co-owner of Maison Joseph Drouhin, expects Burgundy prices to have peaked and stabilise. In an interview with the industry magazine drinksbusiness.com, she said that she does not view the current high prices favourably. Prices for wine estates that had come "out of nowhere" had suddenly risen sharply on the secondary market. Auctions had further fuelled the market. However, the two - qualitatively and quantitatively - good harvests in 2022 and 2023 would now lead to a stabilisation or even a slight decline in prices.

Boss-Drouhin said that she likes "more modest" and lesser-known appellations that are of little interest to investors: "People should know that Burgundy is still accessible." As an example, she cited Saint Romain, where Maison Joseph Drouhin recently bought an estate. It is the highest village in the Côte d'Or. "With global warming, it's good to have vineyards that are a little cooler and from which we can offer consistent wines at affordable prices," Boss-Drouhin said.

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