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The wine recognition and rating app Vivino doubled its turnover in online wine trade during the Corona pandemic. The online marketplace allows buyers to rate their wines purchased through Vivino and share the experience. So far, 52 million users worldwide have done so and 207 million reviews have been written about 13.6 million different wines - from the simplest to the most exclusive.
Heini Zachariassen, who founded Vivino in 2010, told a press conference that wine sales revenue had almost doubled to €216 million from 2019 to 2020. The pace of growth had slowed in 2021, but "we see that people have been forced to change their habits and won't go back," Zachariassen continued, adding: "The ability to value everything is a good thing for the industry."
(al /photo: Vivino.com)