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The "Kylie Minogue Wines" launched by pop star Kylie Minogue two years ago in collaboration with Benchmark Drinks are developing into a veritable success: according to the company, seven million bottles of the various wines have been sold to date. But the 0% Sparkling Rosé, which has been available since December, has exceeded all expectations, according to the British industry magazine DrinksBusiness: During the Christmas period, a bottle of it was sold every ten seconds in the UK. No specific figures are given, but it is estimated that between 150,000 and 280,000 bottles were sold in December alone. It is expected that the success will continue at least during "Dry January".
The sparkling wine consists of dealcoholised base wines from Europe to which a strong green tea from the Liu Da mountains in the Chinese province of Yunnan has been added during fermentation. This makes it taste drier and more complex. The residual sugar content is only 4.9 grams. As Minogue said in an interview, she finds non-alcoholic wines "often too sweet, they lack the mouthfeel. At a tasting in New York, we reduced the sweetness until I was satisfied". The idea of using tea to soften the sweetness and increase mouthfeel is already being used by several producers of alcohol-free wines and sparkling wines.
The supplier "Kylie Minogue Wines" will also be represented with a stand in the French hall at ProWein in Düsseldorf this year.
(al / Source: drinksbusiness; Photo: facebook/kylieminoguewines)