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The sparkling wine producer Mumm has had its labels redesigned and has presented three wines under the label. The capsules and the neck finish of the new vintage sparkling wine are no longer glossy but have a silky matt finish, according to a statement. Subtle colours distinguish the Dry, Extra Dry and Rosé Dry variants. The label with the presently placed lettering has also been significantly reduced and should thus give the sparkling wines a touch of luxury. Haptic elements are intended to reinforce this impression.
In addition, the sparkling wine group Rotkäppchen-Mumm Sektkellereien (RMSK) has introduced three still wines under the Mumm brand. Starting in April, it will be supplying varietal Riesling from Rheinhessen, a Pinot Noir Rosé from Württemberg and Chardonnay from the Palatinate in the new configuration. The wines will cost just under six euros in the supermarket.
(uka / Photo: Mumm)