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Bernard Arnault,CEO of French luxury group LVMH, has entered into a strategic partnership with Google Cloud to use its artificial intelligence (AI) technologies within the company for the next five years. LVMH includes champagne houses Moët & Chandon, Ruinart, Mercier, Dom Pérignon, Veuve Clicquot and Krug, as well as ten wineries such as Château d'Yquem and Cloudy Bay.

Google's AI systems are expected to analyse vast amounts of data from prospects and LVMH audiences to improve functions such as demand forecasting or personalising offers for customers. The Dtaen will also be used for the group's strategic development. This includes the establishment of a "data and AI academy" to share expertise among employees.

Globally active beverage groups such as Diageo and Pernod Ricard have been deriving competitive advantages from the data obtained in e-commerce and the associated market information for some time.

(uka / Photo: Wikipedia - UHF)