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White and rosé wines together account for more than half of global consumption for the first time. This was reported by the International Organisation of Vine and Wine (OIV). There has been a significant shift in wine lovers' preferences since 2000: 43 per cent of wines consumed in 2021 were white, an increase of three percentage points since the beginning of the century. The proportion of red wines fell from just over half to 47 per cent. Since the peak in 2007, red wine consumption has even fallen by 15 per cent. In France alone, once the largest red wine market in the world, sales have fallen by almost half since the turn of the century.
According to OIV figures, global consumption of white wine and rosé rose by ten and 17 per cent respectively in the same period. The sparkling wine boom in the USA, Germany and the UK in particular has continued to drive this growth since 2010. Sales in these countries are offsetting the decline in traditional wine countries such as France and Spain. In these countries, wine sales fell significantly overall.
According to the figures, the USA is the country with the highest consumption of white wine in the world - with an increase of 65 per cent between 2000 and 2021. White wines also increased in Russia, Australia and the UK, while consumption in Italy, the world's second-largest white wine market, remained stable. France is the largest sales market for rosé wines, accounting for a third of global consumption, while rosé grew fastest in the UK. Most red wine is consumed in the USA, China and Germany, with the USA and China having grown since 2000.
(al / Source: decanter)