US wine retailers get competition: Amazon starts producing and selling exclusive wines in the USA. The online retailer has agreed to cooperate with King Estate Winery, one of the top producers of Pinot Noir and Pinot Gris in Oregon. The organic winery with a production of about 350,000 cases per vintage has established a separate business unit for this purpose: The "King Vintners" are currently marketing three wines under the first label "Next" in a quantity of 1500 crates each on Amazon and in the Amazon wine shop. There they are listed in the best ranking. The wines were created together with Amazon Wine from conception to bottling, according to the winery's statement.
The wines are currently a 2016 Willamette Pinot Gris for 20 dollars, the 2014 Columbia Valley Red Blend of Syrah, Merlot and Cabernet Sauvignon for 30 dollars and a 2015 Oregon Pinot Noir for 40 dollars. Four more wine brands from other US wine-growing regions will follow the Next label. The marketing manager for "Next", Nick Loeffler, previously worked for many years at Amazon and now also runs the Sonria Winery in Washington. It is not known whether such sales cooperations will also be agreed in Germany.