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The Italian wine association Unione Italiana Vini (UIV) organised a round table on the subject of dealcoholised wines at Vinitaly in Verona. "In Italy, 36 per cent of consumers are interested in consuming de-alcoholised drinks. In the USA, the no-low market is already worth a billion dollars. However, Italy plays a secondary role in this case, as it is still not possible for producers to process dealcoholised wines in their own cellars. In short, the product can be marketed in Italy, but Italian producers cannot produce it in the country," said Paolo Castelletti, Secretary General of the Unione Italiana Vini (UIV) wine association, at the start of the event "Dealcolati & Co - The New Frontiers of Wine".

The discussion was attended by representatives from companies including Argea, Doppio Passo, J. Hofstätter****, Mionetto, Schenk**, Varvaglione and Zonin, which are currently having their products dealcoholised abroad.

Together, they are calling for the production and tax restrictions that currently prevent the production of dealcoholised wines in Italy to be removed as quickly as possible. This could also be an answer for the regions that have struggled with sales problems in recent years. It is a serious alternative to clearing the vineyards.

The interest of young people in this market segment is noticeable. In Italy, the government is pursuing ideological approaches and turning a blind eye to the demands of the wine industry. Even the tradition-conscious French have opened up to dealcoholised wines. Paolo Castelletti: "Italy is losing market share and opportunities. Because the market wants alcohol-free wines".

(ru / Agrisole, Gambero Rosso)

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