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A magnum bottle of Champagne Château Avenue Foch 2017 was sold at auction for a record-breaking 2.5 million US dollars (2.49 million euros). This makes it the most expensive champagne bottle in the world. The high price paid by the Italian brothers Giovanni and Piero Buono, investors in the crypto market, fashion and technology companies, is due less to the contents of the bottle than to the artwork on it. With the champagne, the NFTs were sold for all rights to an image of the bored ape mutant ("bored ape mutant") and other cartoon characters depicted on the bottle. As the Wallstreet Journal reports, the transaction was not in cryptocurrency, but in US dollars.
The seller is British entrepreneur Shammi Shinh, who has created several high-priced luxury wine and spirits brands. He designed the bottle with artist Mig and hopes the campaign will raise awareness of NFTs. The collaboration with Mig could be the first for a limited series.
The Château Avenue Foch champagne brand is a start-up. The grapes come from premier cru sites at the Allouchery family vineyard in Chamery.
As buyer Giovanni Buono said, the brothers have no plans to ever open the bottle.
(al / source: drinksbusiness; photo: Shammi Shinh)
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