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The champagne house Moët & Chandon is dedicating a specially designed magnum bottle to its brand partner Roger Federer. The bottle will be filled in an edition of only 20 pieces and will be available for just under 20,000 euros. The proceeds from the luxury edition will go to the Roger Federer Foundation, with which he finances educational projects for children in the Third World.
Moët & Chandon had its own bottle and packaging design developed by the Paris-based agency Sid Lee for the 36-year-old Swiss ex-tennis star, who has 20 Grand Slam titles and spent more than 300 weeks at the top of the ATP rankings, to mark the start of his career 20 years ago. The designers packaged the vintage champagne from Federer's 1998 debut vintage in a black case. It is intended to pick up the rubber wrapping of a tennis racket. It shows important stages in Federer's career and his signature.
(uka / Photo: Moët & Chandon)