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In France, wine sales in the retail trade fell by seven percent in volume and 5.6 percent in value in the first half of the year. This is shown by figures from the industry service provider AC Nielsen, which are based on the comparison period 2021. The downturn mainly affects red wines (-10.3 per cent by volume and -9.2 per cent by value), but also white wines (-7.8 per cent and -6.1 per cent) and rosé wines (-2 per cent and +0.9 per cent).
Wines with designation of origin (-8.8 per cent in volume and -7.2 per cent in value) lost more than country wines (-4.9 per cent and -1.8 per cent for IGP) and table wines (-3.8 per cent and -1.1 % per cent for Vins de France). The declines are greater for organic wines (-10.9 per cent by volume and -9.3 per cent by value) than for conventional wines (-6.8 per cent and -5.4 per cent). In addition, 8.9 per cent less champagne was sold (-9.3 per cent in value), which means a lower average price in this category.
According to Nielsen, six million French households report having lost purchasing power since the end of 2021. However, the economic environment should not be blamed alone. It should not be forgotten that the retail sector benefited greatly from restaurant closures in 2020 and 2021. The decline in demand would also be exacerbated by reduced supply (-5.5 per cent) due to the small harvest in 2021 and problems in sourcing packaging materials and equipment such as cartons, bottles, capsules and labels.
(al / source: vitisphere; photo: wikimedia, Mack Male)
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