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The Alliance des Crus Bourgeois du Médoc commits its members to a sustainable development approach for the next classification in 2025. This is to be based on ecological, social and economic factors. The 250 classified members represent a great diversity, emphasises President Franck Bijon: "One of the riches of the Crus Bourgeois is our diversity. In the future, we want to rely more on this collective strength to overcome production difficulties and anticipate problems. Together we will go further". He said the alliance will propose projects that will benefit all wineries, such as the loan of tools or viticultural machinery, regular training and webinars to improve technical and marketing skills.
Crus Bourgeois winemakers are also mobilised for joint projects on environmental protection, biodiversity and conservation of the region, defined by local organisations such as the Parc Naturel Régional du Médoc and other regional associations. "It is important for our alliance to include the environmental dimension in our classification. We are aware of consumer demand and also of our members' desire for more sustainable viticulture," Bijon continues.
The authentication sticker, which is placed on all bottles of Crus Bourgeois, will feature new content with videos via a QR code, as well as augmented reality, which will allow people to experience the vineyards of the Médoc in three dimensions, and an online area for tasting notes. A new bottle design is also being discussed for the 2030 classification.
(al / Source: Harpers.co.uk; Photo: Alexander Lupersböck)
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