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The 12th Heilbronn Wine Marketing Day on 19 May 2022 in the auditorium of the Bildungscampus will deal with the changes in the markets, which do not stop at the traditional wine industry. The pressure to change as a company, the compulsion to react seems greater than ever before. Changes can turn into crises - for example, the change in values in society and the resulting change in consumer behaviour. But changes always offer new opportunities and raise potentials. Thus, the Wine Marketing Day 2022 aims to explore how innovative behaviour and new concepts can drive the industry forward.
The day will start with an overview of the most important success factors of sustainable companies in times of change. Managing directors from traditional houses in the sparkling wine, wine and beer industries will report on new, innovative concepts from their companies. Afterwards, speakers from practice and research will discuss strategies for conquering export markets and new trade concepts with decision-makers from companies. They will develop answers and solutions. With these concrete food for thought, the Wine Marketing Day will be an exciting and informative industry meeting.
The participation fee is 150 euros, including food and drinks. Business Premium members of wein.plus receive a ticket discount of 10 percent. The registration deadline is 12 May 2022. A trade exhibition is to accompany the Wine Marketing Day.
Further information on the lectures and registration can be found at www.weinmarketingtag-heilbronn.de.