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The Thiénot champagne house is building a champagne cellar in the centre of Reims. The architect Loic Thiénot, who belongs to the owning family, is developing the huge building project together with the Parisian office Malherbe. In the more than one-kilometre-long wine cellar and the historic building, Thiénot wants to develop a property that will primarily attract wine tourists. The opening is planned for 2025. A previously fallow plot of land including a mansion from 1920 between the cathedral and the historic market halls was acquired for this purpose in 2011.
In the cellar, in the future the wines and reserve wines of the house will mature in 50 hl tanks. There, the planners are also preparing a scenographically designed tour with interesting facts for wine fans and champagne beginners. Outside, a "garden of fragrances" will be open to visitors, as will a showroom and a vinotheque. The first floor of the mansion will be reserved for the house's VIP customers and will offer several rooms for tastings. On the terrace, visitors and customers will also be able to enjoy champagne with an unobstructed view of Reims Cathedral.
"This project offers us the opportunity to raise our profile. As we have so far only sold to restaurants and wine merchants, our champagne is rather unknown to the public," explained Garance Thiénot, general manager of the champagne house.
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Penfolds and Thiénot produce three champagnes together
(uka / Source: Vitisphere - Drawing: Thiénot)