The core area of Prosecco Superiore DOCG, Conegliano Valdobbiadene, is expecting a drop in sales of 10 per cent in 2023, but at the same time an increase in value of 4.7 per cent. Retail sales from October 2022 to October 2023 will be 6.5 per cent lower than in the same period last year, with an increase in value of 2.3 per cent. However, the Consorzio Conegliano Valdobbiadene Prosecco Superiore DOCG reported that demand had risen steadily over the course of 2023.
A total of around 100 million bottles of sparkling wine worth 607 million euros were sold in 2022, over 60 per cent of which in Italy. The UK remains the most important foreign market with a share of 23 per cent and 10.3 million bottles worth 56 million euros, followed by Germany with 8.1 million bottles worth 50.7 million euros and Switzerland with 6.3 million bottles worth 33.4 million euros. According to the consortium's estimates, sales volumes abroad are likely to fall by six per cent in 2023 with a 4.5 per cent increase in value.
Tourism in the UNESCO World Heritage Site of Conegliano Valdobbiadene increased significantly in the first seven months of the year. Compared to 2022, 16 per cent more arrivals and 12.2 per cent more overnight stays were recorded.
(al / Source: WineNews.it)