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The ambassador programme of the association "Die Güter" (The Estates) in cooperation with Schlumberger invites young professionals and trainees from the upscale gastronomy, hotel industry and specialised trade to participate for the sixth time. For a fortnight, they get the chance to sit in on one of the nine top wineries, work with the winemakers and sales managers and thus expand their knowledge and understanding of top wines. In the process, they are allowed to get to know all areas of production and marketing. At the end, all internship participants spend an evening together at the Georg Breuer winery. The association "Die Güter" (The Estates), founded 30 years ago, is made up of nine family-run wineries from nine different German wine-growing regions that are among the best producers in Germany.
Theresa Breuer, owner of the Georg Breuer winery ***** and managing director of "Die Güter" talks about her experiences: "It is simply wonderful to experience when young people tell you with a sparkle in their eyes that they tapped a barrel for the first time, for example. In the ambassador programme, many realise for the first time the enormous effort that goes into the production of top wines. And with this understanding of values they will work in the market in the future." The wineries also benefit from the input of the young ambassadors. The application period runs until 30 November 2022, information at www.diegueter.de.
(al / Source: die Güter; Photo: Facebook / Maximin Grünhaus)