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Frédéric Drouhin, head of the Maison Joseph Drouhin headquarters in Beaune, has been elected interim president of the Burgundy trade association BIVB. The BIVB post has been vacant since his predecessor Louis Fabrice Latour resigned "for personal reasons" at the turn of the year. He had held the post since 1 January 2020. Drouhin will initially serve as president until new elections are officially held at the end of the year.
Drouhin said in a statement that he wanted to focus his attention on two forward-looking projects. The first, he said, is the "Engage our terroir in our territory" project - an initiative to "give the people around us the same attention as the grapes". His second focus in this function would be to support the construction of the "Cité des vins et de Climats de Bourgogne". This project aims to establish three major Burgundian wine tourism sites in Beaune, Chablis and Mâcon. The multi-million dollar project "symbolises our desire to welcome a wider audience to our region," Drouhin explained.
With 80 ha of vineyards, Domaine Drouhin is one of the most important producers in Burgundy.
(uka / Photo: Domaine Drouhin)