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The champagne house Laurent-Perrier announced that its net profit increased by 16.4 percent to 58.5 million euros in the past business year. At the same time, the operating margin reached a record 28.1 per cent. The results are remarkable in that turnover only grew by 0.7 per cent to around 308 million euros and the amount of champagne sold actually fell by 7.4 per cent.
The increase in profits is the result of price increases. The family-owned company, which owns the Laurent-Perrier, Salon, Delamotte and Champagne de Castellane brands, pursues a strict value enhancement policy. To this end, Laurent-Perrier is consistently orienting itself towards the premium market.
(al / Source: La Revue du Vin de France)