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The Badischer Winzerkeller Breisgau (BWK), an association of 29 winegrowers' cooperatives, will withdraw from the Badische Weinwerbung at the end of 2023. The BWK gives as its reason that it will not support the new orientation of the wine advertising with the slogan "Baden - Wine from the Garden of Germany". The advertising slogan "Baden wine, spoiled by the sun", which has been known for decades, and the symbol of the sun man have led to high awareness and popularity among consumers, the BWK said in a press release. Therefore, the BWK will stick to its advertising line "Die Sonnenwinzer".
"We have been the largest contributor to Badische Gemeinschaftswerbung since the very beginning," the executive board and supervisory board wrote in the release. "We have been actively and constructively involved in the advertising community for decades. But now it is necessary to optimise the advertising yield for our vintners and to secure the existence of our member businesses." In a kind of inventory, all commitments were reviewed, including in the area of community advertising. "That is why we are taking this step and do not exclude the possibility of making project-related connections if these then fit and, above all, our member wineries can benefit directly," explain the board of directors and the supervisory board.
(al /Source and photo: Badischer Winzerkeller eG)