"I have really never experienced anything like this before".

Peter Mertes Managing Director Michael Willkomm on rising prices, too little wine and lack of raw materials

13 April, 2022

of Raffaella Usai

Michael Willkomm is the managing director of , Germany's largest winery. Every day it fills one million litres, which are sold by food retailers (LEH) and at discounters. In an interview with Raffaella Usai, Willkomm reports on the biggest crisis in the wine business for decades.

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Welcome back!

"I have really never experienced anything like this before".

Peter Mertes Managing Director Michael Willkomm on rising prices, too little wine and lack of raw materials

To read the full text, you must be a Member of wein.plus. You are currently not logged in to wein.plus. Become a Member or log in with your credentials .

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Welcome back!

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"I have really never experienced anything like this before".

Peter Mertes Managing Director Michael Willkomm on rising prices, too little wine and lack of raw materials

To read the full text, you must be a Member of wein.plus. You are currently not logged in to wein.plus. Become a Member or log in with your credentials .

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Class instead of mass: survival strategies for traders and winegrowers

Interview with Prof. Ulrich Fischer about new insights into minerality

VDP President Steffen Christmann on the opportunities and risks of single vineyards with the new wine law

EVENTS NEAR YOU

PREMIUM PARTNERS: