The late 19th century was a terrible time for South Tyrolean winegrowers. The grape prices paid by the local wine merchants were low and the farmers had no other buyers. They were paid so little that they had to starve.
The Andrian village priest did not want to stand by and watch this any longer and organised the founding of the first cellar cooperative in South Tyrol in the early 90s of the century before last. With the support of far-sighted politicians who promoted the project with subsidies, the foundation was completed in 1893.