Once again, a warning has been issued - this time by the German Consumer Association (Deutscher Konsumentenbund e.V.) - concerning the use of the adjective "bekömmlich" as an advertisement for a low-acid wine.
The German Consumers' Association refers to a recent decision of the Federal Administrative Court (BVerwG) of 14 February 2013 (Ref. 3 C 23.12): "The labelling and advertising of a wine as 'digestible' in connection with the reference to a 'gentle acidity' is inadmissible due to a violation of European law."
Online traders of food products can protect themselves against warning letters, but first a few words on the legal background and factors that the courts use as the basis for their decision.