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Hans-Peter Kröger Many wine merchants use Amazon Marketplace as a sales platform. But beware: without daily control of all data, the risks of being targeted by warning associations are high. Hans-Peter Kröger, a lawyer and wine merchant specialising in online law, clarifies the situation.

There is hardly anyone who can avoid the Amazon Marketplace any more: not only as a buyer, but also for many traders, Amazon offers a simple, wide-ranging sales opportunity like hardly any other digital platform. Placing offers is fast, uncomplicated and in addition it offers many valuable services such as payment processing, storage and shipping. It is no wonder that Amazon has become the market leader among online marketplaces in Germany.

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