An entire generation bears the name of a social network: Generation Insta, also known as Generation Z - born around the year 2000 and raised with the smartphone. This generation uses social media not only for communication, but increasingly for self-expression, self-marketing and as a basis for business. Instagram is considered the young people's platform to hunt for "likes" and "followers" - people who react positively to a post, subscribe to accounts and follow them. Some already earn a lot of money with their posts as "influencers" who are influential in their target group.