For many years, the Weinviertel in the northeast of Austria bobbed along. The region, always in the shadow of Kamptal, Kremstal or Wachau, took plenty of time to catch up with the "Austrian wine miracle". The gradual upswing only began 15 years ago with the introduction of the first Austrian wine of origin - Weinviertel DAC - and a suitable marketing strategy. The associated striving for quality and a clearly formulated message for consumers have since been able to noticeably improve the image of the Weinviertel.