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Prof. Dr. Simone Loose heads the Institute for Wine and Beverage Management at Geisenheim University. On behalf of ProWein, she compiles the annual Business Report on the situation in the wine industry. In an interview with Uwe Kauss and Alexander Lupersböck, Loose warns against too little insight into change among German winegrowers.

According to the ProWein Business Report, the mood in the wine industry, especially in Germany, seems much worse than the economic situation.
Is that so?

Loose: After the Corona shock, a catch-up process began in 2022. It was more noticeable in Southern Europe than in Germany, because more exports were lost there during the Corona months. At the time of the survey in November 2022, the outlook in Germany was gloomy, people didn't even know whether there would be enough gas to get through the winter, and high energy price increases were imminent. But a certain attitude to life also plays a role: people in the Mediterranean region are generally more optimistic than here.

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