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There is no denying it - in online trade, the warning letters of shop operators by competitors, competition associations and consumer protection associations are increasing. On the one hand, this is due to the sometimes unclear and increasingly complicated legal provisions in distance selling, which make it difficult for shop operators to comply with all legal requirements, with the result that they can usually only be implemented with the help of specialised legal service providers.

On the other hand, even mass cease-and-desist letters are still rarely classified as abusive, so that this theoretical consequence has no deterrent effect on cease-and-desist lawyers.

And finally, many online traders still shy away from facing this danger. Either they don't want to or can't afford the costs of legal advice or protection in advance, for example when setting up a business. warning letters are thus virtually pre-programmed and ultimately usually more expensive on the bottom line - not to mention the hassle that such a case brings.

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