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For a long time, rosé wines were not taken seriously by wine connoisseurs. They were considered second-rate, wines with unpleasant residual sweetness for less discerning palates. But their image has changed: Worldwide consumption of rosé wines is rising rapidly - as are their quality and prices.

"Drink Pink" is the motto of the German Wine Institute (DWI) for 2022. Whether at ProWein or at upcoming events, the focus this year is on rosé wines. With this, the DWI is paying tribute to a worldwide trend that does not seem to be abating. Only recently, the DWI reported that sales of German rosé wines abroad had developed very positively. There is a clear trend towards higher-quality rosé wines, which are not primarily seen as quick thirst quenchers but as wines in their own right. But it is not only German rosés that are booming: Prosecco Rosé, Chiaretto di Bardolino, the wines of the Côtes de Provence - they are all experiencing growing demand, especially among the younger female generation. Rosé wine is in demand.

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