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The Austrian winery Dürnberg has experience with crowdfunding. Already in 2017, the winery activated its clientele to finance the expansion of the farm. This year, Dürnberg is going one step further: customers can become shareholders. In this episode, Georg Klein explains the motives behind the decision and reports on his experiences with crowdfunding models.
WEIN verkauft! serves the good of the winegrowing community. With the podcast, Diego Weber offers practical expertise for forward-looking wineries, young winemakers and career changers to listen to in the vineyard, in the cellar or when delivering. All episodes will be available to listen to on Fridays with a two-week head start for wein.plus members and will be announced in our top news by email.
WEIN verkauft! from the winemaker's point of view
Diego Weber has been running his podcast since July 2021. He also offers Swapwine , a scalable newsletter network for direct marketing wineries, and is a management consultant specialising in strategic positioning in the wine industry.
Media kit of WINE SOLD! Media kit
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