Dry January", the self-chosen temporary abstinence from alcohol after the holidays, has become a ritual for many. But current studies clearly show that it is not only at the beginning of the year that people drink less. More and more people around the world are reducing their alcohol consumption - or even doing without it altogether. At the same time, the demand for non-alcoholic alternatives is rising - and is prompting even top winemakers to expand their range.
Sporty, fit, healthy: according to surveys, the generation up to 35 in particular is giving up alcohol because of a more conscious lifestyle and the potential danger of addiction. Current figures from the market research institute Nielsen show that 58 percent of people worldwide consumed non-alcoholic beverages more frequently in 2021 than in the previous year. A global trend. But abstaining from alcohol should also make drinking fun and enjoyment possible.