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Liv-ex exclusive: The 2021 Bordeaux En Primeur campaign delivered ‘predictable chaos’, with too many releases offering poor value versus other available vintages.

The Bordeaux 2021 En Primeur campaign has been one of the least successful of recent times. Yet again, many buyers and collectors have had to ask what purpose the time-consuming event serves when it delivers such pitiful revenue and who precisely it is for when it offers little compelling value.

In our opening report we suggested this was another vintage that could be used to energise the en primeur market. Not one of the great vintages but one with potential, that could be offered at accessible prices. However, this was not what the 2021s delivered.

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