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In the context of optimizing pages for search engines, you often find the term "Talking URLs". I would like to explain what this means and why they are so important. To understand the term "talking URL", please compare the following two links:

  1. http://www.wein-schwarz.de/?page=shop/browse&category_id=ad0fb1ec0b19976ec831d16a53986d04&category_name_ger=Rotweine&category_name_eng=&ps_session=bcea2e717cb3be4d63e1dc8269de48e9
  2. http://www.weinhandel-regenbogen.de/product_info.php/info/p86_Chenin-Blanc-2010--Simonsig.html

Both links lead to

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Wine in a shop. The first link consists of many numbers and letters, in the second link the name of the wine appears clearly readable in the link. The first link tells us nothing, the second link is "talking".