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Every now and then, you have to go back to your own roots, maybe also to prove to yourself that you are not always just a driven person, but that you can definitely also drive. My professional roots are not in wine, but in communication, more precisely, in the audio-visual mediation of journalistic content. It reads a bit complicated, but it is nothing else than what used to be called television work. I was a television journalist all my professional life, and later also a lecturer at the University for Image and Sound Design. No wonder that I am particularly interested in television programs about wines and vintners. Wine and television, two areas that are related in one very decisive point: in their emotional content. Wine is not simply a drink that tastes more or less, and in image and sound not only information can be disseminated, emotions are always aroused - whether with wine or television - whether one likes it or not.