A trendy label always makes me wonder. Maybe I'm conservative, too conservative. Why shouldn't the appearance of a wine also be zeitgeisty? Signal colours - red and white - a screw cap and an old-fashioned coffee machine (nostalgia), the gaudy name "Grinder" (mill) and the clear promise: Coffee, coffee, coffee... Can this go well? Add to this the attractive price - around 15 CHF, the somewhat simple marketing strategy: "Lovely smokey aromas and a long smooth finish. Great example of quality Pinotage "and the relatively high alcohol content (14%), all characteristics that keep me away from such wines. No - the wine is not an example of high "Pinotage quality":; it rather cements all the prejudices against this South African grape variety. Trivial, they said, one-dimensional, boring, uniform, lacking refinement and finesse. "A modern variant of this classic South African grape variety. Long ridiculed," said "CapeWines". But "the so-called "coffee-chocolate style" of Pinotage has developed into a true success story. And so, in the meantime, a wide variety of representatives of this trendy wine style are delighting connoisseurs who like to try new drops without prejudice." 
I may not be unprejudiced, but I am not enthusiastic about this wine, even though I love to try "new wines" and consider myself a lover of good Pinotage. Yes, this Pinotage is too one-dimensional, too put-on, trimmed to chocolate, coffee and a little sweet fruit. For me, it is something like a Coca-Cola wine, a satire on really fine, harmonious, lasting Pinotage. Don't tell me this doesn't exist, that a Pinotage is always like this. Not true! What may be true is that it is different, the other, not at all cabernet-merlot-like taste. It is also not shiraz-like and not in line with another common grape variety. Pintogage, the good one, the refined one, is independent. Admittedly, it needs some strength, some power, to prove its independence. But this "coffee grinder" is too simple for me, striking, though not unattractive or off-putting in taste, much more pronouncedly tasteless.