Northern Piedmont is deeply overshadowed by the resounding names Barolo and Barbaresco, which are big stars in the heart of the famous wine-growing region and are in demand all over the world. The north, on the other hand, is the stepchild. Advanced wine connoisseurs are familiar with the Gattinara and Ghemme appellations, but there is much more to discover. Not far from the textile city of Biella, home of world-famous fabric manufacturers like Cerruti or Ermenegildo Zegna, there are a number of little-known origins vying for attention. There, vintners have realized that they are stronger together, and in the DOCs Lessona, Bramaterra, and Coste della Sesia, 20 wineries have joined together to form the "Associazione Vignaioli Colline Biellesi", which organizes joint activities and appearances.