The Merum editorial staff has been fond of the Monferrato region with its partly idiosyncratic red wines for quite some time. Grignolino and Ruchè are an integral part of our tasting program, and we have been reporting regularly for years about the quiet region in eastern Piedmont. Why are we always drawn there? Because the landscapes are wonderfully varied, the people are endearingly modest, and the wines and restaurants are good and affordable. Unlike the bustling Langhe, where nebbiolo and truffle lovers flock, tourism is still in its infancy here, but that's precisely what gives the area its slightly sleepy charm. In fact, the Monferrato has been a haunt of mostly insiders.
Romina Tacchino (Luigi Tacchino) from Castelletto d'Orba in the south of Alessandria says: "Only a few years ago there were practically no overnight accommodations here. However, a lot has happened recently, the tourist offer has improved, also because the new generations have taken over the reins. Nevertheless, tourism here is much less well organized than in the Langhe, where there are even guided tours through the vineyards. In Monferrato, the visitor needs a car and has to explore the area on his own."